WEBSITE DEVELOPMENT
Adaptive & Responsive
Vodapath’s approach to Website development is a systematic process created to ensure client satisfaction and optimize outreach to consumers. A website can serve many purposes to a business from supporting a company brand, communication with current customers, presenting valuable information and targeting new prospects and sales.
To originate any development project we, at Vodapath, complete the following objectives:
- Understand what our clients do and who their clients are.
- Review and understand current communication and marketing channels (Print / Social / Internet / Media).
- Define and comprehend the purpose of the website or application.
- Identify the target audience for the communication.
- Establish the goals and desired return on investment.
Vodapath’s systemized process takes these responses and develops a website project scope that adapts to our client’s needs. This foundational information is used to feed the development team and ensure the project stays on task.
The development team initiates several secondary processes that include:
- Customer research for graphic, image focus, navigation and message tone.
- Keyword focus for content development on tagging, word count and message focus.
- Create sitemap for presentation of information, navigation and search engine ranking support.
- Develop framework to support website delivery, function, security and continual support.
Vodapath’s process has proven to enable our clients to focus and establish goals but, most importantly, to develop a website or application that responds with the desired, measurable results. This information then allows Vodapath’s project manager to assign tasks to development team members. A typical development team at Vodapath consists of:
- Project Manager – Senior Management
- Graphic Designer
- Content Writer
- Programmer 1 (Presentation and Search Engine Optimization)
- Programmer 2 (Backend and Framework)
- Quality Assurance / Proofer / Trainer
CONTENT, MESSAGING & COMMUNICATION
Website content writing may be overwhelming for both the company to develop and the website visitor. If website content is not presented correctly, it can often drive traffic away. But, with today’s website, you are not just writing for the visitor sitting behind the screen, but also for the search engines scanning your site for placement.
Vodapath offers Content Writing and Communication services as part of the Website Development team. This service is focused on learning the message of our clients and correctly communicating to the prospect while maximizing search engine ranking. Development of the proper message is accomplished through interviews, planning sessions and research. Tone, position, terms, word count, reading level, imaging and jargon are some of the aspects applied to content development by Vodapath.
Vodapath has clients with highly innovative products, endless experience and unconceivable knowledge. If you would meet these clients face to face, you would experience their confidence, see their passion or even hold their product in your hand. To deliver that same face to face feeling online is very challenging because you cannot tailor your message as you watch the reactions of the listener. But, with the correct presentation of content through wording and imaging, Vodapath works to deliver your message and communicate that face to face experience.
Vodapath Content Writing and Communications services include:
- Website Content Writing
- E-Commerce Product Presentation
- Blog & Discussion Board Article Writing
- Prospect and Competitor Research
- Articles, Press Releases, Postings, Announcements, Procedures and Policies
- Ads and Promotions
- Search Engine Optimization and Ranking
Vodapath helps our clients to clearly communicate their message with minimum words that also engage the reader and expectantly convert the visitor to a prospect.
WEB APPLICATION DEVELOPMENT
Vodapath’s experience in application development began with the conversion of manufacturing business applications systems and processes to be web based. Not only did this lower related information technology costs by eliminating client software, but it also created a more accessible application on an endless list of devices.
Web application experience at Vodapath ranges from secured database forms to advanced web portals delivering dynamic data sources and function. Having experience in many of the development platforms and knowledge in manufacturing and service industries, allows for endless possibilities.
Vodapath’s application development experience includes:
- Catalog Management
- Collaboration Systems and Chat
- Custom Blog and Discussion Board Feeds
- Document Management and Imaging
- E-Commerce
- Inventory Management and Control
- Knowledge Management
- Legacy System Integration
- Registration Modules
- Secure Intranets and Extranets
- Web Portals and Customer Relationship Management
WEBSITE DESIGN & DEVELOPMENT
You search the web, click on a link, the browser opens the page and you find the information you are seeking. You continue browsing the site because it is a perfect experience. If you are like most web visitors, you do not realize all of the intricate details that make your visit and the information useful and safe. Designed and organized correctly, details such as color, scheme, layout and message, to name a few, can create positive results from your website. Or, without these details properly in place, a website may produce a high bounce rate and a low return. Vodapath’s experienced website development team has been developing simple to large complex websites since 2017. Typically, our clients have complex requirements and high performance expectations. Vodapath’s development team has the experience to solve the most simple, complex and unusual requests. Experience with all the popular web technologies, including adaptive and responsive website development, allows for a single source development company. All development at Vodapath is created not only to be visually inviting following graphical standards, but to also provide all the benefits of search engine ranking. A focus on maximizing search engine optimization opportunities allows our clients to reach new prospects every day. This focus combined with well-developed user experiences, creates customers.
PRO-ACTIVE WEBSITE MANAGEMENT
PRO-Active Website Management is built on the same foundation as PRO-Active Network Management, but with a webmaster focus. Company websites that require continual maintenance from content management to marketing can benefit from PRO-Active Website Management. Plans range in configuration from part time webmaster tasks to a web team to handle multiple focus points, all covered under a single monthly fee.
PRO-Active Website Management focuses on the management of a website and includes foundational components like page content, online stores, software upgrades and hosting support. These services generally work in conjunction with PRO-Active Internet Management and focus on marketing of the website through Search Engine Optimization, Social Media and Internet Marketing Campaigns.
PRO-Active Website Management and PRO-Active Internet Management services are designed to provide our clients with continual support and development services for Websites and all Internet related campaigns. Vodapath will work monthly with our clients to perform a defined set of tasks and services covering:
Help Desk and User Support
Vodapath’s PRO-Active services include a help desk focused and dedicated to our clients. From quick questions to critical solutions, our help desk is available to assist with any related situation. Built using the same Help Desk framework used to manage entire IT infrastructures, Vodapath Help Desk Portal provides access to staff and follow up based on client Service Level Agreements (SLA).
Help Desk Portal
A great help desk should make life easier for your staff, allowing them to focus on business goals rather than technology. Vodapath’s goal is to get Help Desk Tickets to the proper destination for fast resolution to provide an amazing help desk experience. Vodapath’s Help Desk Portal ensures every Help Desk Ticket is assigned to the appropriate technician and escalated when necessary based on the Service Level Agreement (SLA). Graphical dashboards allow monitoring of ticket volume and performance at resolving issues. Help Desk Portal can also notify customers and technicians at different ticket stages to keep everyone in the loop.
Help Desk Portal allows us to:
- Capture every issue and resolution on a ticket
- Manage dispatching and scheduling efficiently to ensure SLA is achieved
- Increase staff utilization on both the client and tech
- Capture all time for accountability or training purposes
- Review and confirm quality of service to ensure highest return on investment
Help Desk Coverage
Vodapath Help Desk coverage is based on your PRO-Active Service Level Agreement (SLA).
Help Desk is available to ALL PRO-Active clients – Monday > Friday – 8:00 AM > 7:00 PM EST. All systems are monitored 24/7 and response outside the default help desk hours are based on your Service Level Agreement. Contact Vodapath for more information or click here for options to review extended coverage and Holiday Schedule.
Content, Messaging and Communication
Vodapath specializes in providing content relevant for the target audience based on the delivery method. Vodapath refers to these delivery methods as media channels. To maximize message delivery and audience acceptance requires a plan and team approach.
Every website, blog, e-blast, post, tag and ad has a specific target audience that requires a different type and level of content to deliver the desired message. Our objective is to identify the client’s goals, create a campaign and deliver the message to attain the desired result.
- Quality: Hand-picked writers, chosen after reviewing samples, certification and endorsements.
- Scale: Access to more writers to handle large projects.
- Standards: All writers are bound by the PRSA Code of Ethics.
- Authorship: Credibility and Google+ Authority for appeal to both readers and search engines.
Application Monitoring and Management
Vodapath monitors and manages web applications as well as network infrastructure 24×7 to ensure the shortest downtime and quickest response. Immediate notification of performance degradation or service unavailability is sent to the technical support team to confirm and address the situation.
Hosting
Hosting Support is included with any hosting package provided by Vodapath Technologies. Hosting support is available with commercial hosting applications, like Rackspace, under custom agreements. Vodapath does not include hosting support with shared or outsourced hosting platforms as part of a PRO-Active agreement.
Patching
Vodapath will keep all software to the latest stable version (approved software) with any hosting package provided by Vodapath Technologies. This is to insure stability and decrease security vulnerabilities.
Digital Marketing or Search Engine Marketing (SEM)
Digital Marketing refers to online marketing, internet marketing or web marketing.Vodapath creates and manages all campaigns based on the Internet Marketing Scope (IMS) to ensure return on investment is within set goals and expectations. This is a continual process that Vodapath monitors and adjusts to insure the highest level of return.
Search Engine Optimization (SEO)
Search Engine Optimization refers to getting a client’s website listed and receiving traffic from the free, organic, editorial or natural search results on search engines. Vodapath creates and manages website and digital marketing campaigns based on the Internet Marketing Scope (IMS) to ensure consistency and trackable results. Vodapath does this through continual content creation, content placement, tagging and continual strategic message delivery across all media channels to improve ranking and value of the client’s website. This is a continual process to monitor, adjust and add new content to insure the highest level of return.
Social Media Management (SMM)
Social Media Management refers to management of the popular sites like: Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Tumblr, Instagram, Vine and flickr. Vodapath works with clients to establish a Social Media Usage Policy for both internal staff and the public community. Once this policy is established, Vodapath breaks all campaigns into two categories as part of the Internet Marketing Scope (IMS):
- Communications and Interaction: Identify how Social Media will be used to communicate and present the company brand through content, public relations, images and communications. With guidelines and procedures in place, Vodapath staff is able to create postings, engage both in a push or pull communication, respond to requests and be socially active with the online prospect.
- Emergency and Dark Page Response: Social Media is real time and requires real time administration. In the event of negative or crisis situations, Vodapath has staff available with extensive experience to quickly address and respond with crisis communications.
Webmaster
The Webmaster’s principle role is to manage all aspects including brand and message across the Internet. This includes providing website administration, planning, budgeting and strategic direction to insure client satisfaction. The Webmaster meets with the client on a regular basis to review analytics, campaigns, projects, online image, goals and objectives related to website and all associated resources provided by Vodapath.
At Vodapath, the webmaster works directly with our clients to develop the Internet Marketing Scope (IMS). This is the foundation, or roadmap, used to build and manage all related services to insure consistency and efficiency, maximizing return. This process has proven to lower costs, organize and increase our client’s return on investment by simply organizing what seems by most as un-organizable.
The webmaster oversees and provides accountability for:
- Design and Development
- Content and Messaging (web / social / ads / reviews / blog)
- Web Analytics
- Social Media Management (SMM)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Mobile Marketing
- E-Commerce
- Pay-Per-Click (PPC)
- Email Marketing
- Internet Marketing Scope (IMS)
- Hosting and Site Performance
See Vodapath Internet Team for more information on staff allocation and responsibilities. All PRO-Active agreements are customized to our client’s specific needs and based on detailed Internet Marketing Scopes (IMS) to identify all covered items.